Branding of the cities of Russia’s Golden Ring
Russia’s gold ring is one of the most popular routes to our country’s historical heritage. The objective of branding is to integrate different cities (historical dots) into a single system comfortable for travelers.
The style was based on a metaphor for geographical maps. The sign is the symbol of the city on the map, which is later collected in a ring from 10 of the same points — other cities of the route
Patterns in style are not only associated with warmth and morale, but are also reminiscent of many traditional crafts, in this case the famous Ivan lace.
Thematic products
Products linked to the uniqueness of cities and their historical heritage: Kostroma — the motherland of cheese, Susdal — the woods, Jaroslavl — the home of a public theatre
Brandbook
