
A3 — платформа, основанная на принципе междисциплинарности.
Проект включает в себя разработку первого выпуска печатного журнала, веб-сайта и капсульной коллекции объектов. Данный художественный подход обеспечивает полное вовлечение в единую систему бренда.
BRANDING & WEBSITE

(1) Naming; (2) Main logo; (3) Hidden Identity logo
Website prototype
MAGAZINE LAYOUT
Covers: (1) Journey to Utopia; (2) Call to Action; (3) Back cover
Magazine spreads
MAGAZINE CONTENT
«Handle with Care» photo shoot
Photography: Tanya Klimovich Creative direction: Valeriia Krasheninnikova Art direction: Artem Andreasian
«Сall to Action» photo shoot
Flip book layout
Performer: Stepan Berezhnoy Choreography: Ekaterina Stoyanova Creative direction & photography: Artem Andreasian Special thanks: Tanya Klimovich, Kamilla Khodzhaeva, Zeynab Gadjieva, Nina Levina
«Inner Core» photo shoot
Photography: Tanya Klimovich Creative direction & styling: Artem Andreasian Models: Valeriia Krasheninnikova, Vasilisa Shaposhnikova Makeup: Anisya Lukash; Special thanks: Kamilla Khodzhaeva, Kirill Ostanin
«Journey to Utopia» AI photo shoot
Midjourney: Darya Geyer Creative direction: Artem Andreasian
«Everyone Sang» video shoot
Talent: Polina Chernyshova Creative direction & styling: Artem Andreasian Videography & editing: Alexey Alafiev Hair stylist: Julia Slivka Makeup artist: Anisya Lukash Special thanks Kamilla Khodzhaeva, Zeynab Gadjieva
Full magazine: https://www.calameo.com/read/006323478ee8c25df141a
BRAND COLLECTION
Discrepancy T-shirt
Hidden Identity Multifunctional Ring
Perfect Trousers
Hidden Identity Hole Puncher
Discrepant Keychain
4919-318516114-325 Bag
Discrepancy Cap