Ice Auger

Ice Auger (translated from English—ice auger) is a premium organic vodka inspired by winter fishing and the crystal clarity of northern ice.

Thanks to the unusual cork design, shaped like an auger and covered in frost, and the «icy» box, the packaging mimics the creation of a fresh hole in the ice. A special design detail is the fish, which only becomes visible upon opening the beverage.

The typographic solution does not draw unnecessary attention, allowing the focus to remain on the concept of the form factor.