Packaging — Kalendar, Polenov House Concept

Design—a calendar packaging concept based on the visualization of the Polenov house. The target audience is defined by the overall concept’s corporate style, which involves creating branding and souvenirs of popular locations in the city of Tula. Target Audience: Tourists and travelers aged 25–55; families with children (school-aged and preschoolers). The core idea lies in the packaging itself: it visualizes the Polenov house. The bottom section of the packaging is designed to hold pens, erasers, and office supplies. The roof of the house is visualized at the top as a pull-out calendar, allowing users to mark notes on the cards with each month flip. The top section should connect with rings for ease of use. Therefore, I believe this calendar packaging is relevant and useful, and it will spark an interest in the places of Tula among tourists.