Original size 1140x1600

Packaging paper for the Kids Direction «Subscription Publications»

Longread translated automatically

At the HSE Art and Design Kids School, they love holidays, master classes, and games. The sticker sheet looks like their endless sticker pack: each icon is a little joke, and the paper itself remains wordless.

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Original size 1571x1001

Concept

Stickers appeal to everyone: little kids stick them on everything, schoolchildren cover their pencil cases with them, and teens adorn laptops and cases. This is one of the few items that doesn’t age with a child.I transformed the packaging into a large sheet of stickers. Some of them are already «in use, ” and silhouettes remain in their place. It seems like someone has already begun to dismantle the paper.

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Original size 1908x1214
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Original size 1536x1024

Paper

An endless sheet of stickers. Any cutout looks finished.

How the print system works

Original size 1697x956

Stickers. Simple, bright icons with a white outline: a star, a lightning bolt, a cactus, a pizza, a cloud, glasses. It’s understandable for a toddler, a teen, or any age group.Empty spaces. About one-fifth of the stickers are «peeled off, ” leaving only the outlines. This gives the paper rhythm and the feeling that it has already been used.Bent corners. The edge of several stickers is lifted. This is a small gesture that encourages touching the paper.

Original size 0x0
Packaging paper for the Kids Direction «Subscription Publications»
Project created at 27.10.2026
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