Limited edition WOWMOSCOW merch capsule for participants of the international video contest about cities, held as part of the large-scale Forum-Festival «Territory of the Future: MOSCOW 2030» in the summer of 2024.
Merchandise is an excellent way to communicate with an audience, especially when it is fashionable and stylish—many aspire to become voluntary brand ambassadors, sometimes even voting for the image with their money. In this case, we are referring to a limited capsule collection released for participants of the international WOWMOSCOW art residency in Moscow.
The curriculum for the collection was curated to match the specific profile of the residency participants: professionals in modern film and video, representatives from leading universities across the BRICS nations, as well as ten emerging videographers from China, Brazil, Iran, India, Indonesia, and Russia, who successfully demonstrated their professionalism to earn a spot among nearly 300 submitted projects in the competition for travel to Moscow. The jury members and the young artists in the residency spent significant time moving around Moscow, attending seminars, and preparing their project presentations late into the night. During this preparation, they searched for compelling locations throughout Moscow, shot test footage, and, naturally, found the signature bomber jacket, the thermos, and the perfectly selected tote bag to be invaluable.
Notebook and pen. Capturing ideas and notes is a vital aspect, especially when actively participating in a forum. The notebook, pen, and cardholder included in the capsule are made from eco-materials.
Mobile phone strap holder. The modern world is inextricably linked to technology, and a mobile phone strap holder is a practical solution for keeping your device within reach. It is convenient for participants, helping them avoid losing their phone amidst the energy of the festival.
In addition to its practical function, the bag serves as a reminder of the importance of taking care of your belongings.
T-shirt and Bomber Jacket. Since the competition took place during the summer, light and comfortable clothing was a priority, which is why we did not hesitate to integrate a seemingly standard item—the T-shirt—into the capsule collection. The bomber jacket is a functional outerwear piece that perfectly complements a summer outfit. The bomber is designed to protect participants from cool evenings, making it an indispensable accessory year-round, especially since summer weather in Moscow can be unpredictable.
The Panama hat is becoming an indispensable accessory for sun protection. It is not only functional but also stylish. Protection at the level of personal comfort is relevant for the open-air festival.
Water Bottle. The habit of using reusable bottles and refusing plastic is a step toward a modern, sustainable lifestyle. This merchandise item carries an important message about caring for the environment.
The WOWMOSCOW merch capsule represents more than just a collection of stylish and functional items; it is a valuable expression of the competition’s philosophy. Each item was designed with a focus on contemporary trends, ecology, and sustainable development. Participating in the international video competition about cities provides a unique opportunity to showcase creativity, exchange experiences and perspectives—which forms the foundation for the future. The competition within the «Future Territory: MOSCOW 2030» festival is not just an event; it is a step toward creating a more sustainable, comfortable, and safe city. Therefore, we see two brands on all capsule items—WOWMOSCOW and MOSCOW 2030.
